What is the company?
1.Chrysler
2. Volkswagen
3. Doritos
Who is the target audience:
1.Young adults who buy cars
2. Car buyers
3. Young adults
What persuasive method used (humor, action, celebrity, human interest, etc.)?
1. Using a celebrity, bad ass attitude
2. Comedy
3. Comedy
How were camera shots and editing used to enhance the message?
1. Shots of the city to make them look cool
2. Cute kid doing funny stuff
3. Fast shots
What is the slogan/message for the company?
1. Imported from Detroit
2. All new Volkswagen
3. Doritos are life
Was the message effective? Why or why not?
1. Yes it makes the car look cool
2. Not really but it was funny
3. Yes i had Doritos for lunch today
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